Many videos are uploaded to Instagram every day, but not all of them go unnoticed. Although some basic tasks, such as adding filters and tagging people, can increase the effectiveness of Instagram videos, you need to be more professional in order to be seen more. In this article, we will teach you 9 tricks to increase the effectiveness of videos for this social network.
In order to produce professional and effective videos for Instagram, you need to consider several professional tricks. Stay tuned to Mysocialmember for more on these tricks.
1. Choose popular and trending topics
You have the freedom to choose the subject of Instagram clips, but the question is whether the video you make is liked by your friends or followers. Because of this important question, you need to be careful about which video theme you choose. The best solution is to break your fears or problems into a series of smaller steps.
Since Instagram allows you to share long videos, you should take this opportunity to create more compelling videos. To make these videos, take a look at Instagram hashtags as well as Google Trend to find an interesting and popular topic. For example, if your followers are interested in superhero movies or the subject of your page is related to these types of movies, you can make a video for the latest superhero movie when it is released in cinemas around the world.
2. No copying of others
Always be on your own to make videos. If you make a video imitating a popular clip on Instagram, your followers or friends may start watching it, but they will not see it until the end. You can get inspiration from others and choose one of the popular topics, but the video should be for you.
Also, be aware of the message that you want to convey to others. Your video may contain content that may not be very popular but avoid misleading information. You have to be responsible in this regard and if you are not sure about something, do not mention it in your video.
3. Pay attention to the technical specifications of the video
When creating a video and uploading it to Instagram, you need to pay attention to its technical features to provide the best user experience.
First of all, make sure that the video format is MP4 and has a minimum resolution of 720p. In addition, the video must be at least 60 seconds to an hour-long. If you are uploading a video from a smartphone, the video can be up to 15 minutes long. If you choose a computer or laptop for this, it can take up to an hour.
It is worth noting that the file size can vary depending on the video time. For example, 60-minute videos can be up to 3.6 GB in size, while a maximum of 10 minutes of video can be up to 650 MB.
In terms of content, consider the following:
The introduction should be short and get to the main point of the content quickly.
Use the language of your contacts.
Use matching background colors and fonts when editing video.
If you are recording video vertically, you should do so in 9:16 format. When recording horizontal videos, the aspect ratio should be 16: 9.
4. Make a Thumbnail
Thumbnail is what users see before playing a video. In many cases, users decide whether or not to watch the video from the same image. You may not edit Tambenil after uploading and publishing the video. So before you do that, take the time to create a proper cover image.
Thumbnail should be attractive and display the right lighting and colors. You can select any frame of the video as the index image, however, if you want your video to look natural, remove one frame from the beginning of the video.
5. Add captions and hashtags to the video
You can increase the number of people who see your videos with a proper title and description and of course using hashtags. The ideal length of a video title is 18 to 20 characters. In the description, you should say what the audience should expect and why they should watch the video.
Use specific and relevant hashtags so that people who are not following you can find them. Instead of adding hashtags to the video description, add them to the comments section to see more traffic.
6. Add a teaser or preview
Before uploading the video, you will be given the option to post a preview. If you select such an option, the user will see a 60-second display in his feed even if he does not play the video. By doing this, you can encourage people to watch the video and prevent them from scrolling.
This small action is highly effective and can increase the views, interaction, and reach of your videos to users.
7. Add subtitles to the video
Many users surf the Instagram feed on public transportation or in quiet environments. So if they do not have headphones or airbags with them, they will not be able to watch the video and move on to the next content. You need to be aware of such people and therefore add subtitles to your video.
Subtitles allow users to watch your videos even without sound. So by adding subtitles to Instagram videos, you can get more people involved.
8. Focus on making a collection of videos
One creative way to create compelling content is to create a collection of videos focusing on one topic. If the topic for which you are making a video is appealing, users can easily wait for the next part.
Go for creative and engaging ideas and run them well in front of the camera to attract users. If you want to take such an approach, have a complete strategy before you start so that you can create and share all the videos in a timely and orderly manner.
9. Go to stories and other platforms
You need to advertise the videos you make on different platforms to get traffic from different sources. In addition, regularly share a preview of the videos you create in the feed.
You can also share videos in stories or send direct messages to your friends. As mentioned above, in addition to Instagram, you can share some of the videos on other social networks such as Facebook.
In general, in order to be successful in the long run on Instagram, the user must interact with videos and interact with them, which you can do in the same way with the above tricks.
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